ad creative at-scale. From knowing which ads need to be optimized to quantifying the impact, AdLabs is a one stop shop for better ROI from your ads.

AdLabs: AI/Machine-Learning for Ad Creation, Optimization and Analysis

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This new Google ad type, allows for up to 15 headlines and 4 description lines to show over 45,000 unique combinations of ad using machine learning. Dynamically combining up to 3 headlines and 2 descriptions in any given ad auction, while occupying almost twice as much real estate for paid-search ads.

Responsive Search Ads

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Read the guidelines.

Submit your ad creative.

Get paid.

It’s that easy!

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Our core features


Improve every campaign metric from Conversion Volume to Return on Ad Spend.


Free up hours each month by not having to write or test ad variations across all your digital channels.


Well-written ads differentiate your brand, bringing in more of the customers you actually want.


Discover the reasons some ads are successful and others are not and use that knowledge in other areas of your marketing.

Source optimized ad copy from our AI system, calibrated for your specific needs

Best of Both Worlds

A highly optimized solution that combines leading edge AI/Machine-Learning with content from existing sources (e.g. webpages, prior ads, humans, etc.) to deliver ad copy that produces results.


Source authentic ad copy natively in all languages and incorporate cultural nuances and colloquialisms at-scale.


Source from our platform 24 hours a day with content being produced in minutes to hours.

Experience and Expertise

AdLabs has worked with the largest advertisers in the world and over half the F1000 to dramatically improve their Paid Search results.

Detect & Combat Ad Fatigue

AdLabs proactively monitors a variety of metrics to uncover ad fatigue and deploys new and creative ads where appropriate to keep your business at top of mind with your audience.

Increase Conversion Rate

Access to A/B testing and multivariate experiments that directly help identify the best ad to run thereby increasing your conversion rate.

What they say about us

“With the new ads provided by the Adlabs Media Expert Marketplace, in conjunction with other company initiatives, we recorded our highest sales month ever.”

Alana Cope

“AdLabs’ has helped our Paid Search ads stand out in a crowded market with high-quality ad copy. Partnering with AdLabs’ has increased our ad testing cadence many-fold, saving us hundreds of hours & improving performance at scale.”

Vanny Wu

The AdLabs’ team has done an excellent job in meeting Microsoft Advertising’s complex and ever-evolving needs. Their hybrid AI/Machine-Learning approach has proven to be very effective in meeting our high standards for on-time, volume production, of high-quality ads to support the needs of our customers.

Program Manager

Microsoft Advertising

Paid-Search ad creation, optimization, and analysis powered by AI. AdLabs creates hundreds of thousands of ads every year and has optimized billions of dollars in ad spend.