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Responsive Search Ads (RSA) – Fact Sheet

What’s Changing?  This Google Ads format offers up to 15 headlines and 4 description lines and dynamically combines up to 3 headlines and 2 descriptions in any given ad auction, while occupying potentially twice as much real estate for advertiser’s search ads. RSA Headlines RSA’s maintain the current 30 character limit per headline Displays up to three headlines instead of two Raising character real estate from 60 to 90 Two headlines will always show Ability to write up to 15…

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Case Study: The Effect Of RSA Inclusion On Campaign Click Volume

Read the full article here @ PPC Hero: Case Study: The Effect Of RSA Inclusion On Campaign Click Volume By Dan Rocklin | @punkrocklin | Account Manager at Hanapin Marketing | May 13, 2019 Over the past few years, a major theme of Google’s updates to its ad platform has been to encourage more automated management. The release of Responsive Search Ads (RSAs) fits well within this trend, as the ad type dynamically combines ad assets to more closely match a user’s search term. But…

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Best Practices for Creating your First RSAs

Read the full article here @ Google > Support: Create a responsive search ad In this article, you’ll learn best practices for writing responsive search ads and some common mistakes to avoid. Remember to create only one responsive search ad for each ad group and make sure there is also at least one expanded text ad in the ad group. Tips Providing redundant headlines and descriptions restricts the system’s ability to assemble ad combinations. To increase the likelihood that your ad…

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