Read the full article here @ Search Engine Land: PPC and machine learning: Where do we draw the line on automation?

By  on July 8, 2019

One of the most hotly debated (and least understood) topics in the PPC world, Automation, is a behemoth to take on. Functionally, we have 2 distinct levels of automation that are happening simultaneously on both PPC platforms and in the processes used to manage PPC media.