Read the full article here @ PPC Hero: RSAs vs. ETAs: Stop Comparing CTR
By Andrew Harder | Account Manager at Hanapin Marketing | July 17, 2019
We will not be comparing CTR between ETAs and RSAs. Why? For one, RSAs will show up for different queries, devices, etc., so it’s not an apples to apples test. And two, per a current Google Agency rep, Google created RSAs to be complementary to ETAs: they will win some auctions ETAs wouldn’t have and vice versa.