Search Engine Journal – October 2019

Read the full article here.

The two new tools include:

  • Performance column: Identify the exact creative assets that are driving results in high volume ad groups. Improve “Low” rated assets, keep “Good” performing assets, and emulate the “Best” performing assets.
  • Ad variations: Google Ads’ ad variations now supports responsive search ads, which lets advertisers run their own ad copy tests.

More on the new Performance column from Google Support

(Available via help on Google Ads)