Archive

Introducing the Sentiment Analysis Tool

Language is something we use everyday. Research shows that words matter and the emotion and intent in those words matter even more. At AdLabs, we have created a tool to explore these concepts in your everyday verbiage between you and your customers. We are happy to announce, Sentiment Analysis, our newest insights tool for analyzing and optimizing ad text.  This tool can help you better understand the language you use in your Bing or Google Ads accounts and how it can correlate with performance. Sentiment Analysis offers perspective on how your words are connecting with your target audience on a level like never before.

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The Global Impact of the Coronavirus on the Digital Advertising Industry + 6 Tips How to Improve Your Campaigns (Data)

Although daily routines and work-life are disrupted now, things will improve, and as part of the digital advertising community, we just need to adapt to the changing conditions. For the digital advertiser, what does it all mean? Note: much of the data in today’s post originated from our friends at WordStream. Read the full article here

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