Marin Software

Average position is going away. Are you ready?

MarinSoftware.com – September 2019 Scroll through the full article here. Starting in October, Google will no longer be offering average position as a metric. Read on to learn more about transitioning to the new impression share and impression rate metrics… Impression share is the percentage of impressions that your ads receive compared to the total number they’re eligible to get. Impression share tells you how often your ads are appearing for eligible searches. Impression % (or rate) shows you how…

0
Read More

3 Things You Need to Know About Google’s New Prominence Metrics

Read the full article here @ Marin Software: 3 Things You Need to Know About Google’s New Prominence Metrics By Wesley MacLaggan   February 26th, 2019 Google announced that they’ll eliminate the “average position” metric in the third quarter of this year. New metrics to give advertisers more control over their “race to the top” of the SERP will take its place. In this article, we review what these metrics are, how they work, and how marketers can prepare.

0
Read More
ABOUT US ADLABS

Paid-Search ad creation, optimization, and analysis powered by AI. AdLabs creates hundreds of thousands of ads every year and has optimized billions of dollars in ad spend.