Search Engine Land

PPC and machine learning: Where do we draw the line on automation?

Read the full article here @ Search Engine Land: PPC and machine learning: Where do we draw the line on automation? By Simon Poulton on July 8, 2019 One of the most hotly debated (and least understood) topics in the PPC world, Automation, is a behemoth to take on. Functionally, we have 2 distinct levels of automation that are happening simultaneously on both PPC platforms and in the processes used to manage PPC media.

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Where Google got more inventory to show Responsive Search Ads ads may surprise you

By Frederick Vallaeys on March 14, 2019 – Read full article here Advertisers know that to be effective with Google search ads they must be able to stand out in a competitive environment, and that often means having ads that qualify to be shown in the coveted positions above the search results. And since PPC is hardly a secret anymore, there are always more advertisers willing to compete for those few highly desirable ad slots. So when we hear that…

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