Industry

Google Ads Rolls Out 2 New Tools for Responsive Search Ads

Search Engine Journal – October 2019 Read the full article here. The two new tools include: Performance column: Identify the exact creative assets that are driving results in high volume ad groups. Improve “Low” rated assets, keep “Good” performing assets, and emulate the “Best” performing assets. Ad variations: Google Ads’ ad variations now supports responsive search ads, which lets advertisers run their own ad copy tests. More on the new Performance column from Google Support (Available via help on Google…

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Impressive Copywriting Examples

WordStream – November 2019 Sometimes it hard to write the perfect, witty and immersive ad copy that you’re looking for. There are times you may want it to be as factual as possible, and little to no fluff, so here‘s some impressive copywriting examples to get things flowing, courtesy of our friends at WordStream…

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Average position is going away. Are you ready?

MarinSoftware.com – September 2019 Scroll through the full article here. Starting in October, Google will no longer be offering average position as a metric. Read on to learn more about transitioning to the new impression share and impression rate metrics… Impression share is the percentage of impressions that your ads receive compared to the total number they’re eligible to get. Impression share tells you how often your ads are appearing for eligible searches. Impression % (or rate) shows you how…

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About top and absolute top metrics

Read the full article here @ Google Support: About top and absolute top metrics Search absolute top impression rate “Impr. (Abs. Top) %” and Search top impression rate “Impr. (Top) %” tell you the location of your ads on the Search engine result pages (SERPs). Search absolute top impression share (Search abs. top IS) and Search top impression share (Search top IS) help you understand if there is any possibility for your ads to reach the top (anywhere above the…

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RSAs vs. ETAs: Stop Comparing CTR

Read the full article here @ PPC Hero: RSAs vs. ETAs: Stop Comparing CTR By Andrew Harder | Account Manager at Hanapin Marketing | July 17, 2019 We will not be comparing CTR between ETAs and RSAs. Why? For one, RSAs will show up for different queries, devices, etc., so it’s not an apples to apples test. And two, per a current Google Agency rep, Google created RSAs to be complementary to ETAs: they will win some auctions ETAs wouldn’t have and vice versa. 

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PPC and machine learning: Where do we draw the line on automation?

Read the full article here @ Search Engine Land: PPC and machine learning: Where do we draw the line on automation? By Simon Poulton on July 8, 2019 One of the most hotly debated (and least understood) topics in the PPC world, Automation, is a behemoth to take on. Functionally, we have 2 distinct levels of automation that are happening simultaneously on both PPC platforms and in the processes used to manage PPC media.

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Responsive Search Ads Coming To Microsoft Advertising (Bing)

Read the full article here @ Microsoft Advertising Help: About responsive search ads By Microsoft Advertising Help | June 2019 Responsive search ads make creating ads easier by eliminating the need to figure out which headlines and descriptions work well together. You provide up to 15 headlines and 4 descriptions, and using these, Microsoft Advertising will mix and match the most optimal combinations to create effective ads for potential customers.

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Case Study: The Effect Of RSA Inclusion On Campaign Click Volume

Read the full article here @ PPC Hero: Case Study: The Effect Of RSA Inclusion On Campaign Click Volume By Dan Rocklin | @punkrocklin | Account Manager at Hanapin Marketing | May 13, 2019 Over the past few years, a major theme of Google’s updates to its ad platform has been to encourage more automated management. The release of Responsive Search Ads (RSAs) fits well within this trend, as the ad type dynamically combines ad assets to more closely match a user’s search term. But…

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