News of Interest

AdLabs News

Introducing the Sentiment Analysis Tool

Language is something we use everyday. Research shows that words matter and the emotion and intent in those words matter even more. At AdLabs, we have created a tool to explore these concepts in your everyday verbiage between you and your customers. We are happy to announce, Sentiment Analysis, our newest insights tool for analyzing and optimizing ad text.  This tool can help you better understand the language you use in your Bing or Google Ads accounts and how it can correlate with performance. Sentiment Analysis offers perspective on how your words are connecting with your target audience on a level like never before.

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Myth Busters: Conversion Rate is the Best Metric for Measuring Ad Copy Test Results

Best practices for managing paid search campaigns are full of commonly held assumptions, many of which are more myth than fact—especially when it comes to SEM ad copy. This Myth Busters series tackles these misconceptions one blog post at a time. In this installment, we dispel the myth that conversion rate is the best metric for measuring ad copy test results. The myth As a direct-response advertiser, driving revenue and conversions is your number one objective. The ad copy with…

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A best (but rarely used) practice for Paid Search

Large advertisers have thousands and frequently tens of thousands of ad groups that reflect the diverse and complex nature of their businesses. However, usually only 20% – 25% of these ad groups drive the majority of the activity in an account. As expected, these high-volume ad groups are the focus of a range of efforts to improve SEM ROI through keyword acquisition, bid management and ad copy optimization. However, most of the other 75% – 80% of ad groups are…

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How Far can AI go in Marketing?

As technology is increasingly applied to all phases of marketing, how much of a role will there be for the traditional marketer? This question is particularly relevant to data-intensive areas of marketing such as SEM where vast amounts of information, metrics, and innumerable ad groups seem tailor-made for the application of data science and technology. In fact, over the last eight years, AdLabs has built a leading-edge AI platform for ad content creation and optimization but we found that human…

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Lexical Insights: Unlocking the Hidden Value in your SEM Program

All advertisers have a clear and measurable goal for their SEM program: drive more revenue at the lowest possible cost. While revenue generation will always be the primary goal for SEM, data science and text analytics are now able to find a new source of value from SEM efforts that had previously been unobtainable. Lexical Insights is the process of analyzing unstructured text, extracting relevant information, and transforming it into useful business intelligence. In the case of SEM, the hidden…

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Responsive Search Ads (RSA) – Fact Sheet

What’s Changing?  This Google Ads format offers up to 15 headlines and 4 description lines and dynamically combines up to 3 headlines and 2 descriptions in any given ad auction, while occupying potentially twice as much real estate for advertiser’s search ads. RSA Headlines RSA’s maintain the current 30 character limit per headline Displays up to three headlines instead of two Raising character real estate from 60 to 90 Two headlines will always show Ability to write up to 15…

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AdLabs Technology Acquires Boost Media

AdLabs Technology, Inc. acquired all of the assets of Boost Media, Inc. in April 2019 in a transaction that includes the Boost technology and software platform, customer contracts, patents, trademarks, brands, and website. All of Boost’s key employees have also accepted positions with AdLabs who will continue to provide all services to Boost’s former customers. Going forward, AdLabs will combine the Boost product line with AdLabs’ machine learning systems to bring a new level of AI capabilities to ad content…

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Industry News

Why and How to Bring Empathy Into Your Content

We commonly confuse sympathy with empathy. Sympathy is understanding and perhaps feeling bad for the struggles that someone may be experiencing. Empathy means understanding the person’s feelings and thoughts from their point of view. Sympathy is when you feel compassion, sorrow, or pity for what the other person is going through. Empathy is about putting yourself in their shoes. Read the full article here

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The Global Impact of the Coronavirus on the Digital Advertising Industry + 6 Tips How to Improve Your Campaigns (Data)

Although daily routines and work-life are disrupted now, things will improve, and as part of the digital advertising community, we just need to adapt to the changing conditions. For the digital advertiser, what does it all mean? Note: much of the data in today’s post originated from our friends at WordStream. Read the full article here

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Google Ads Rolls Out 2 New Tools for Responsive Search Ads

Search Engine Journal – October 2019 Read the full article here. The two new tools include: Performance column: Identify the exact creative assets that are driving results in high volume ad groups. Improve “Low” rated assets, keep “Good” performing assets, and emulate the “Best” performing assets. Ad variations: Google Ads’ ad variations now supports responsive search ads, which lets advertisers run their own ad copy tests. More on the new Performance column from Google Support (Available via help on Google…

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Impressive Copywriting Examples

WordStream – November 2019 Sometimes it hard to write the perfect, witty and immersive ad copy that you’re looking for. There are times you may want it to be as factual as possible, and little to no fluff, so here‘s some impressive copywriting examples to get things flowing, courtesy of our friends at WordStream…

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Average position is going away. Are you ready?

MarinSoftware.com – September 2019 Scroll through the full article here. Starting in October, Google will no longer be offering average position as a metric. Read on to learn more about transitioning to the new impression share and impression rate metrics… Impression share is the percentage of impressions that your ads receive compared to the total number they’re eligible to get. Impression share tells you how often your ads are appearing for eligible searches. Impression % (or rate) shows you how…

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About top and absolute top metrics

Read the full article here @ Google Support: About top and absolute top metrics Search absolute top impression rate “Impr. (Abs. Top) %” and Search top impression rate “Impr. (Top) %” tell you the location of your ads on the Search engine result pages (SERPs). Search absolute top impression share (Search abs. top IS) and Search top impression share (Search top IS) help you understand if there is any possibility for your ads to reach the top (anywhere above the…

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RSAs vs. ETAs: Stop Comparing CTR

Read the full article here @ PPC Hero: RSAs vs. ETAs: Stop Comparing CTR By Andrew Harder | Account Manager at Hanapin Marketing | July 17, 2019 We will not be comparing CTR between ETAs and RSAs. Why? For one, RSAs will show up for different queries, devices, etc., so it’s not an apples to apples test. And two, per a current Google Agency rep, Google created RSAs to be complementary to ETAs: they will win some auctions ETAs wouldn’t have and vice versa. 

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