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Case Study: The Effect Of RSA Inclusion On Campaign Click Volume

Read the full article here @ PPC Hero: Case Study: The Effect Of RSA Inclusion On Campaign Click Volume By Dan Rocklin | @punkrocklin | Account Manager at Hanapin Marketing | May 13, 2019 Over the past few years, a major theme of Google’s updates to its ad platform has been to encourage more automated management. The release of Responsive Search Ads (RSAs) fits well within this trend, as the ad type dynamically combines ad assets to more closely match a user’s search term. But…

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Best Practices for Creating your First RSAs

Read the full article here @ Google > Support: Create a responsive search ad In this article, you’ll learn best practices for writing responsive search ads and some common mistakes to avoid. Remember to create only one responsive search ad for each ad group and make sure there is also at least one expanded text ad in the ad group. Tips Providing redundant headlines and descriptions restricts the system’s ability to assemble ad combinations. To increase the likelihood that your ad…

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Where Google got more inventory to show Responsive Search Ads ads may surprise you

By Frederick Vallaeys on March 14, 2019 – Read full article here Advertisers know that to be effective with Google search ads they must be able to stand out in a competitive environment, and that often means having ads that qualify to be shown in the coveted positions above the search results. And since PPC is hardly a secret anymore, there are always more advertisers willing to compete for those few highly desirable ad slots. So when we hear that…

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3 Things You Need to Know About Google’s New Prominence Metrics

Read the full article here @ Marin Software: 3 Things You Need to Know About Google’s New Prominence Metrics By Wesley MacLaggan   February 26th, 2019 Google announced that they’ll eliminate the “average position” metric in the third quarter of this year. New metrics to give advertisers more control over their “race to the top” of the SERP will take its place. In this article, we review what these metrics are, how they work, and how marketers can prepare.

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