First and only system that uses AI/Machine-Learning and lexical analytics to create optimized ad content that produces results
Can create RSA, IETA, and other text content types incorporating cultural nuances across multiple languages
Scales to 1000's per day to meet the requirements of the largest advertisers
24/7 performance monitoring of numerous campaign metrics to identify underperforming ads
Drive ROI by automatically deploying new and creative ads to keep your business at top of mind with your audience
Uses rigorous data analytics to identify and quantify the positive and negative impact of specific words and phrases in each ad
Develops valuable insight into the emotional sentiments driving performance to improve both ad content and other marketing communications
d Creation - Key Features
Pre-Defined Guidelines & Messaging Rules
For any campaign, simplify ad creation by using pre-defined guidelines or specify custom rules for content and grammar that best fit your brand and objective. Never use templates again!
Incorporate your organization's requirements for ad approval and/or compliance review, via a comprehensive workflow system that tracks all comments and activity, prior to an ad being ready for public rotation.
Source High Quality, Diverse Ads
Create emotionally engaging ads with diverse creative to connect more deeply with your customers which will drive dramatically improved conversion rates. And do so quickly and at scale.
d Optimization - Key Features
AdLabs Pre-Optimization Analysis
Focus optimization efforts on those ad-groups that have the biggest impact on your account. Run an assesment of which ad groups are underperforming and by how much to get the best possible improvement in ROI.
Our Ad Testing Philosophy
Creative optimization remains the last mile of the digital marketing journey. Automate ad creative testing at scale to leverge insights and significantly improve customer engagement.
AdLabs Automates Post Optimization Impact
The AdLabs platform monitors and reports issues and opportunites in the creative layer across all of your ad groups 24/7 using a wide range of metrics to meet your specific needs.
d Insights - Key Features
Quality Score Reporting
Your Quality Score has enormous influence over how much you pay for each click. Now, you can easily see your quality score in context and the changes in each major component over time so you can understand where improvements are needed.
Machine-learning algorithms deliver customized insights on your specific ad creative strategies and audience behavior. Lexical Insights digests the content of ads across your account and derives quantitative assessments of specific words and phrases that drive your ads' performance.
Variant testing provides insights at scale and is a powerful way to help you propagate winning ad copy across multiple ad groups, which contain the same template ad copy.
Sentiment insights identify the individual attributes within each sentiment that either helps or hinders ad performance and the relative importance of that sentiment for a specific account or campaign.
Ad groups with limited impressions can be difficult to test. AdLabs AdSweeper Tool automates optimization of these ad groups, by collecting data over long time periods and uses statistical significance (based on the metrics you care about) to identify and suggest lagging ads to sweep.
Ad Shovel Tool
Too many ads in an ad group? We have just the tool! AdLabs' Ad Shovel helps you remove surplus ads across an account so only the best ads get impressions.