Covid-19

Why and How to Bring Empathy Into Your Content

We commonly confuse sympathy with empathy. Sympathy is understanding and perhaps feeling bad for the struggles that someone may be experiencing. Empathy means understanding the person’s feelings and thoughts from their point of view. Sympathy is when you feel compassion, sorrow, or pity for what the other person is going through. Empathy is about putting yourself in their shoes. Read the full article here

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The Global Impact of the Coronavirus on the Digital Advertising Industry + 6 Tips How to Improve Your Campaigns (Data)

Although daily routines and work-life are disrupted now, things will improve, and as part of the digital advertising community, we just need to adapt to the changing conditions. For the digital advertiser, what does it all mean? Note: much of the data in today’s post originated from our friends at WordStream. Read the full article here

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