Google Ads

Average position is going away. Are you ready?

MarinSoftware.com – September 2019 Scroll through the full article here. Starting in October, Google will no longer be offering average position as a metric. Read on to learn more about transitioning to the new impression share and impression rate metrics… Impression share is the percentage of impressions that your ads receive compared to the total number they’re eligible to get. Impression share tells you how often your ads are appearing for eligible searches. Impression % (or rate) shows you how…

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About top and absolute top metrics

Read the full article here @ Google Support: About top and absolute top metrics Search absolute top impression rate “Impr. (Abs. Top) %” and Search top impression rate “Impr. (Top) %” tell you the location of your ads on the Search engine result pages (SERPs). Search absolute top impression share (Search abs. top IS) and Search top impression share (Search top IS) help you understand if there is any possibility for your ads to reach the top (anywhere above the…

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Case Study: The Effect Of RSA Inclusion On Campaign Click Volume

Read the full article here @ PPC Hero: Case Study: The Effect Of RSA Inclusion On Campaign Click Volume By Dan Rocklin | @punkrocklin | Account Manager at Hanapin Marketing | May 13, 2019 Over the past few years, a major theme of Google’s updates to its ad platform has been to encourage more automated management. The release of Responsive Search Ads (RSAs) fits well within this trend, as the ad type dynamically combines ad assets to more closely match a user’s search term. But…

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Where Google got more inventory to show Responsive Search Ads ads may surprise you

By Frederick Vallaeys on March 14, 2019 – Read full article here Advertisers know that to be effective with Google search ads they must be able to stand out in a competitive environment, and that often means having ads that qualify to be shown in the coveted positions above the search results. And since PPC is hardly a secret anymore, there are always more advertisers willing to compete for those few highly desirable ad slots. So when we hear that…

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3 Things You Need to Know About Google’s New Prominence Metrics

Read the full article here @ Marin Software: 3 Things You Need to Know About Google’s New Prominence Metrics By Wesley MacLaggan   February 26th, 2019 Google announced that they’ll eliminate the “average position” metric in the third quarter of this year. New metrics to give advertisers more control over their “race to the top” of the SERP will take its place. In this article, we review what these metrics are, how they work, and how marketers can prepare.

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