Google Ads

Case Study: The Effect Of RSA Inclusion On Campaign Click Volume

Read the full article here @ PPC Hero: Case Study: The Effect Of RSA Inclusion On Campaign Click Volume By Dan Rocklin | @punkrocklin | Account Manager at Hanapin Marketing | May 13, 2019 Over the past few years, a major theme of Google’s updates to its ad platform has been to encourage more automated management. The release of Responsive Search Ads (RSAs) fits well within this trend, as the ad type dynamically combines ad assets to more closely match a user’s search term. But…

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3 Things You Need to Know About Google’s New Prominence Metrics

Read the full article here @ Marin Software: 3 Things You Need to Know About Google’s New Prominence Metrics By Wesley MacLaggan   February 26th, 2019 Google announced that they’ll eliminate the “average position” metric in the third quarter of this year. New metrics to give advertisers more control over their “race to the top” of the SERP will take its place. In this article, we review what these metrics are, how they work, and how marketers can prepare.

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