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PPC and machine learning: Where do we draw the line on automation?

Read the full article here @ Search Engine Land: PPC and machine learning: Where do we draw the line on automation? One of the most hotly debated (and least understood) topics in the PPC world, Automation, is a behemoth to take on. Functionally, we have 2 distinct levels of automation that are happening simultaneously on both PPC platforms and in the processes used to manage PPC media.

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