responsive search ads

RSAs vs. ETAs: Stop Comparing CTR

Read the full article here @ PPC Hero: RSAs vs. ETAs: Stop Comparing CTR By Andrew Harder | Account Manager at Hanapin Marketing | July 17, 2019 We will not be comparing CTR between ETAs and RSAs. Why? For one, RSAs will show up for different queries, devices, etc., so it’s not an apples to apples test. And two, per a current Google Agency rep, Google created RSAs to be complementary to ETAs: they will win some auctions ETAs wouldn’t have and vice versa. 

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Responsive Search Ads Coming To Microsoft Advertising (Bing)

Read the full article here @ Microsoft Advertising Help: About responsive search ads By Microsoft Advertising Help | June 2019 Responsive search ads make creating ads easier by eliminating the need to figure out which headlines and descriptions work well together. You provide up to 15 headlines and 4 descriptions, and using these, Microsoft Advertising will mix and match the most optimal combinations to create effective ads for potential customers.

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Case Study: The Effect Of RSA Inclusion On Campaign Click Volume

Read the full article here @ PPC Hero: Case Study: The Effect Of RSA Inclusion On Campaign Click Volume By Dan Rocklin | @punkrocklin | Account Manager at Hanapin Marketing | May 13, 2019 Over the past few years, a major theme of Google’s updates to its ad platform has been to encourage more automated management. The release of Responsive Search Ads (RSAs) fits well within this trend, as the ad type dynamically combines ad assets to more closely match a user’s search term. But…

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Best Practices for Creating your First RSAs

Read the full article here @ Google > Support: Create a responsive search ad In this article, you’ll learn best practices for writing responsive search ads and some common mistakes to avoid. Remember to create only one responsive search ad for each ad group and make sure there is also at least one expanded text ad in the ad group. Tips Providing redundant headlines and descriptions restricts the system’s ability to assemble ad combinations. To increase the likelihood that your ad…

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Where Google got more inventory to show Responsive Search Ads ads may surprise you

By Frederick Vallaeys on March 14, 2019 – Read full article here Advertisers know that to be effective with Google search ads they must be able to stand out in a competitive environment, and that often means having ads that qualify to be shown in the coveted positions above the search results. And since PPC is hardly a secret anymore, there are always more advertisers willing to compete for those few highly desirable ad slots. So when we hear that…

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