RSAs

RSAs vs. ETAs: Stop Comparing CTR

Read the full article here @ PPC Hero: RSAs vs. ETAs: Stop Comparing CTR By Andrew Harder | Account Manager at Hanapin Marketing | July 17, 2019 We will not be comparing CTR between ETAs and RSAs. Why? For one, RSAs will show up for different queries, devices, etc., so it’s not an apples to apples test. And two, per a current Google Agency rep, Google created RSAs to be complementary to ETAs: they will win some auctions ETAs wouldn’t have and vice versa. 

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Best Practices for Creating your First RSAs

Read the full article here @ Google > Support: Create a responsive search ad In this article, you’ll learn best practices for writing responsive search ads and some common mistakes to avoid. Remember to create only one responsive search ad for each ad group and make sure there is also at least one expanded text ad in the ad group. Tips Providing redundant headlines and descriptions restricts the system’s ability to assemble ad combinations. To increase the likelihood that your ad…

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