Language is something we use everyday. Research shows that words matter and the emotion and intent in those words matter even more. At AdLabs, we have created a tool to explore these concepts in your everyday verbiage between you and your customers. We are happy to announce, Sentiment Analysis, our newest insights tool for analyzing and optimizing ad text.  This tool can help you better understand the language you use in your Bing or Google Ads accounts and how it can correlate with performance. Sentiment Analysis offers perspective on how your words are connecting with your target audience on a level like never before.